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Interviews
Mintra Tilly on Building HYROX and Redefining Functional Fitness
Mintra Tilly, the creator of the HYROX race format, shares how her Hamburg upbringing, a deep-rooted drive for challenge, and years of trial and testing shaped the world’s fastest-growing fitness movement.
Interviews
How To Build A Hybrid Fitness Movement Led By A Meme Committee
Education
Astaxanthin : The Antioxidant Powerhouse For Wellness
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CrossFit Announces 2026 Games Season – Third Change in Three Years
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Interviews
Lucy Campbell: Rising Stronger
From the CrossFit Games to the surgeon’s table, Lucy Campbell’s story is one of grit, setback, and the relentless drive to come back better than ever.
News
Rivalries, Records, and Redemption: HYROX Elite 15 Season Kicks Off In Hamburg
HYROX returns to Hamburg, its maritime hometown, for the first Major of the 2025/26 season — a high-stakes opener set to shape the road to the World Championships.
News
PUMA Extends HYROX Partnership Through 2030 as Title Sponsor and Official Sportswear Partner
PUMA early-renews its partnership with HYROX through 2030, stepping in as title sponsor of the World Championships and expanding its roster of elite athletes
Advice
Your Start Wave Outfit for HYROX 2025
Gear up for the sport of fitness racing. This is our guide to the race-day apparel to boost your performance and look good doing it.
News
R.A.D® Steps Into Autumn With Camp R.A.D® and First-Ever Performance Apparel
Summer’s out, grind’s in. R.A.D® is back with Camp R.A.D, a desert-bound reset that brings the brand’s first-ever performance apparel and bold new kicks to carry athletes through the changing season.
News
BON CHARGE Launches Red Light Toothbrush for Oral Care
Red light therapy grows in UK: 21% of adults use it, rising to 46% under 35, according to new data from BON CHARGE.
Interviews
“Figure Out Who You Are”: Khan Porter On ADHD, Competing & Building Balance
CrossFit Games athlete Khan Porter has been competing at the highest level for nearly a decade. But behind the podium finishes and highlight reels is a very different story, one of mental health struggles, medication, and eventually, clarity.
Advice
Autumn Glow: Your Essential Guide to Skin, Body & Mind Wellness This Season
Autumn’s chill can dry skin, drain energy, and dampen spirits. Our guide to Skin, Body, and Mind rituals keeps you glowing, grounded, and energized all season.
Interviews
Re-enter Sandman: The Fall And Rise Of Michael Sandbach
After a turbulent 24/25 season of injuries, hospital stays, and personal battles, Elite 15 HYROX athlete Michael Sandbach rebuilds with patience.
News
Cloudpulse Pro: On’s Most Advanced Strength Training Shoe Yet
From court to gym, On’s Cloudpulse Pro leads the FW’25 Training campaign.
News
Competitive Fitness Has Gone Mainstream
We’re sweating it out in the HYROX and hybrid racing boom - and it’s only gaining pace
Advice
Franchises: The Editorial Power-Up A Brand Needs To Grab
Campaigns fade; franchises build lasting brand loyalty.
News
What Paramount’s UFC Deal Means for Consumer Brands Everywhere
In the new age of the attention economy, sports rights values are surging and acquisitions are netting top dollar
Education
The UK Has A Drinking Problem
Humantra’s Hydration Report reveals why water and electrolytes are the new wellness status.
Press Releases
HYROX Elevates Elite Competition with Anti-Doping Standards and Licenses
HYROX Expands it's athlete licensing program and anti doping controls for the 25/26 season
Education
How Nutrition Turned Sweet
In the third wave of nutrition, flavour and cultural context reign supreme.
Press Releases
247 By Represent Unveils Their First Joint Male & Female Collection For FW25
Represent launches its first unified 247 drop for FW25 as its performance line rapidly grows.
News
Well.Being 2025 Unveils Its Visionary Digital Wellness Manifesto
A manifesto seeing wellness as a digital hub where fitness, tech, and culture shape the future.
News
12 Hours, One Mission: Represent 247’s Rivington Challenge
Represent 247’s “Mission Rivington” brought endurance, teamwork, and grit to life in a 12-hour ultra event, showcasing the brand’s DNA in action.
Press Releases
247 By Represent Launches Fitness Event: Mission Rivington
247 by Represent launches 247 Mission: Rivington - 12 hours of challenges in Bolton, stepping into performance experiences.
Press Releases
R.A.D® and Josh Bridges Drop Special Edition ONE V2
R.A.D® joins CrossFit legend Josh Bridges for a special ONE V2 drop, inspired by his “Pay the Man” mindset.
News
Shock Absorber Were Running Things At The 2025 London Marathon
Shock Absorber brought its SS25 Unshakeable campaign to life during London’s city-wide celebration of endurance.
Advice
How To Work Out In A Heatwave with Humantra
Charlie Wright, founder of Humantra, shares tips for staying hydrated and keeping safe under the UK sun, offering practical advice on how to protect yourself while enjoying the warmer weather.
Interviews
How Mat Lock Is Turning HYROX Into An Olympic Hopeful
Mat Lock, HYROX Technical Director, is bringing the fitness race to the Olympics. We discussed his plans to evolve elite racing.
Advice
Well Good With Bon Charge
Enhance Your Health with Bon Charge, sharing stories and tips that inspire wellness and empower your daily life.
Interviews
On The Blower With 247 Represent
Represent 247’s Head shares the brand’s vision, spotlighting stories that inspire athletes to perform and connect.
News
Why Brand Storytelling Matters
Not just a scroll-stopper - well.being shares stories from the world of fitness that inspire, connect, and last.
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