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Rivalries, Records, and Redemption: HYROX Elite 15 Season Kicks Off In Hamburg

HYROX returns to Hamburg, its maritime hometown, for the first Major of the 2025/26 season — a high-stakes opener set to shape the road to the World Championships.

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PUMA Extends HYROX Partnership Through 2030 as Title Sponsor and Official Sportswear Partner

PUMA early-renews its partnership with HYROX through 2030, stepping in as title sponsor of the World Championships and expanding its roster of elite athletes

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R.A.D® Steps Into Autumn With Camp R.A.D® and First-Ever Performance Apparel

Summer’s out, grind’s in. R.A.D® is back with Camp R.A.D, a desert-bound reset that brings the brand’s first-ever performance apparel and bold new kicks to carry athletes through the changing season.

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Crawford Makes History in Everlast × Off-White™

Last weekend, on 13th September 2025 in Las Vegas, Terence Crawford didn’t just win a fight. He rewrote boxing history.

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Cloudpulse Pro: On’s Most Advanced Strength Training Shoe Yet

From court to gym, On’s Cloudpulse Pro leads the FW’25 Training campaign.

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Competitive Fitness Has Gone Mainstream

We’re sweating it out in the HYROX and hybrid racing boom - and it’s only gaining pace

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What Paramount’s UFC Deal Means for Consumer Brands Everywhere

In the new age of the attention economy, sports rights values are surging and acquisitions are netting top dollar

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Well.Being 2025 Unveils Its Visionary Digital Wellness Manifesto

A manifesto seeing wellness as a digital hub where fitness, tech, and culture shape the future.

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12 Hours, One Mission: Represent 247’s Rivington Challenge

Represent 247’s “Mission Rivington” brought endurance, teamwork, and grit to life in a 12-hour ultra event, showcasing the brand’s DNA in action.

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Shock Absorber Were Running Things At The 2025 London Marathon

Shock Absorber brought its SS25 Unshakeable campaign to life during London’s city-wide celebration of endurance.

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Why Brand Storytelling Matters

Not just a scroll-stopper - well.being shares stories from the world of fitness that inspire, connect, and last.