It was a moment where performance, fashion, and cultural storytelling combined on a global stage, all streamed live to millions on Netflix.
For a fight with that gravity, ordinary kit wouldn’t have cut it. The collaboration brought cinematic drama to the ring, drawing inspiration from the 1995 cult classic Desperado, blending bold tailoring, luxury materials, and the visual language of streetwear with Everlast’s legacy fightwear expertise.
The black-on-black velvet and duchesse satin robe and shorts, embedded with over 1,000 Swarovski crystals and The Off-White™ crossed arrows in chain detailing popped under the Las Vegas lights, while the bespoke Everlast Elite boots and hand-made MX gloves carried the weight of tradition and innovation.
Symbolism Meets Style
The collaboration represented more than two brands. It was a statement of identity and resilience. Everlast brought over a century of fight sport heritage, while Off-White™, under creative director IB Kamara, injected a fashion-forward stance that challenged the boundaries of what fightwear could be.
The Voices Behind the Vision
Michael Murray, CEO at Frasers Group (Everlast’s parent company), reflected after the fight:
“This was more than a kit. It was a symbol of resilience, creativity, and representation, worn on the night Crawford etched his name into boxing history.”
Joey Gabbay, CEO of Bluestar Alliance (Off-White™’s parent company), echoed:
“Partnering around this monumental moment allowed us to celebrate strength and legacy in a way true to Off-White™’s ethos.”
And for Crawford, the collaboration became part of his legacy:
“To wear something so personal and powerful on the night I made history means the world to me. The kit wasn’t just about style. It told my story.”
The Final Round
His victory was already historic. But the Everlast × Off-White™ ensured the night would be remembered not just for the action in the ring, but also for how it looked and felt. It turned the ring into a runway, and Crawford’s triumph into a big-screen moment.
It showed that boxing is back as a cultural event in a big way. One where fashion, heritage, and identity meet in the squared circle. We’ll be ringside for it.
