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Fittest
David Morton
Editorial Director
david@fittestpr.com
Interviews
Lucy Campbell: Rising Stronger
From the CrossFit Games to the surgeon’s table, Lucy Campbell’s story is one of grit, setback, and the relentless drive to come back better than ever.
News
Rivalries, Records, and Redemption: HYROX Elite 15 Season Kicks Off In Hamburg
HYROX returns to Hamburg, its maritime hometown, for the first Major of the 2025/26 season — a high-stakes opener set to shape the road to the World Championships.
News
PUMA Extends HYROX Partnership Through 2030 as Title Sponsor and Official Sportswear Partner
PUMA early-renews its partnership with HYROX through 2030, stepping in as title sponsor of the World Championships and expanding its roster of elite athletes
News
R.A.D® Steps Into Autumn With Camp R.A.D® and First-Ever Performance Apparel
Summer’s out, grind’s in. R.A.D® is back with Camp R.A.D, a desert-bound reset that brings the brand’s first-ever performance apparel and bold new kicks to carry athletes through the changing season.
Interviews
“Figure Out Who You Are”: Khan Porter On ADHD, Competing & Building Balance
CrossFit Games athlete Khan Porter has been competing at the highest level for nearly a decade. But behind the podium finishes and highlight reels is a very different story, one of mental health struggles, medication, and eventually, clarity.
News
Crawford Makes History in Everlast × Off-White™
Last weekend, on 13th September 2025 in Las Vegas, Terence Crawford didn’t just win a fight. He rewrote boxing history.
Interviews
Re-enter Sandman: The Fall And Rise Of Michael Sandbach
After a turbulent 24/25 season of injuries, hospital stays, and personal battles, Elite 15 HYROX athlete Michael Sandbach rebuilds with patience.
Advice
Franchises: The Editorial Power-Up A Brand Needs To Grab
Campaigns fade; franchises build lasting brand loyalty.
News
12 Hours, One Mission: Represent 247’s Rivington Challenge
Represent 247’s “Mission Rivington” brought endurance, teamwork, and grit to life in a 12-hour ultra event, showcasing the brand’s DNA in action.
Advice
How To Work Out In A Heatwave with Humantra
Charlie Wright, founder of Humantra, shares tips for staying hydrated and keeping safe under the UK sun, offering practical advice on how to protect yourself while enjoying the warmer weather.
Advice
Well Good With Bon Charge
Enhance Your Health with Bon Charge, sharing stories and tips that inspire wellness and empower your daily life.
Interviews
On The Blower With 247 Represent
Represent 247’s Head shares the brand’s vision, spotlighting stories that inspire athletes to perform and connect.
News
Why Brand Storytelling Matters
Not just a scroll-stopper - well.being shares stories from the world of fitness that inspire, connect, and last.