Keith Barlow

Mintra Tilly, the creator of the HYROX race format, shares how her Hamburg upbringing, a deep-rooted drive for challenge, and years of trial and testing shaped the world’s fastest-growing fitness movement.

Inside the rise of ROXFIT, the huge deal they walked away from & the bet they’re making with V2.

Quarter Finals return, Semi Finals stay in-person, but questions over participation and consistency remain.

We’re sweating it out in the HYROX and hybrid racing boom - and it’s only gaining pace

In the new age of the attention economy, sports rights values are surging and acquisitions are netting top dollar

Gymshark, the fitness community and apparel brand, has announced the launch of its first-ever footwear products, in collaboration with cult performance footwear brand, R.A.D®

Humantra’s Hydration Report reveals why water and electrolytes are the new wellness status.

HYROX Expands it's athlete licensing program and anti doping controls for the 25/26 season

In the third wave of nutrition, flavour and cultural context reign supreme.

Represent launches its first unified 247 drop for FW25 as its performance line rapidly grows.

A manifesto seeing wellness as a digital hub where fitness, tech, and culture shape the future.

247 by Represent launches 247 Mission: Rivington - 12 hours of challenges in Bolton, stepping into performance experiences.

HYROX adds 47 new races - including debuts in Turkey, Finland, and Argentina - solidifying its status as the fastest-growing global fitness race.

R.A.D® joins CrossFit legend Josh Bridges for a special ONE V2 drop, inspired by his “Pay the Man” mindset.

Mat Lock, HYROX Technical Director, is bringing the fitness race to the Olympics. We discussed his plans to evolve elite racing.