XENOM, the Decathlon of Fitness™, has officially launched across the US and Europe, and athletes can now secure their chance to compete. The first competition takes place June 27–28 at The Star in Frisco, the world-class headquarters and training complex of the Dallas Cowboys. To mark the launch, XENOM is releasing 250 free competition spots via a 14-day public ballot, now live at www.xenom.global.

The second competition will take place in London in August 2026, followed by Miami and Paris, with Season 001 spanning 11 venues across the US and Europe, before scaling to 60 global competitions in the coming years.

Built around a standardised 10-event structure, XENOM aims to redefine how total human performance is tested. Strength, endurance, gymnastics and metabolic conditioning sit within one unified, repeatable format designed to allow performances to be measured consistently across cities and seasons.

XENOM has also entered into a licence as a CrossFit® Partner Event Series, ensuring the format is formally recognised within the wider competitive fitness landscape, while maintaining its own distinct identity.

“We see an incredible opportunity to build a global competition that reenergizes and meets the huge unmet demand from people training in boxes, garages and gyms around the world,” says Keith Barlow, Founder and CEO of XENOM.

“XENOM will be the defining cultural platform for high performance and the pursuit of elite fitness.”

The launch arrives with heavyweight backing. XENOM has secured $15 million in seed financing led by WndrCo’s Jeffrey Katzenberg and Sujay Jaswa, while Rogue Fitness joins as Foundational Partner and long-term equipment supplier, reinforcing the intent to operate at an ultra-professional and stadium-level standard from day one.

“Our equipment and operational experience will help XENOM deliver a professional competition experience that athletes can trust, down to every detail,” says Caity Henniger, Chief Sales Officer at Rogue Fitness.

Three events have already been announced and the remaining seven will be revealed in the coming months, including the global unveiling of a new piece of competition equipment from Rogue Fitness.

For a community that has long yearned for a repeatable, measurable, globally recognised test of total fitness, XENOM is positioning itself as the sport’s next major pillar. The intent, the scale, and the cultural timing all land with precision. Season 001 is poised to change the game.